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Creating Email Templates & Setting Up Inquiry Automation

Written by Shivee

You can streamline your enquiry process in Illumine by creating email templates and setting up automations. This helps you automatically communicate with parents, assign tasks, and manage follow-ups efficiently.

📍 Where to Access

Go to: Inquiries/Enquiries → Marketing → Manage Templates / Automation

✉️ Part 1: Creating Email Templates

Email templates help you send consistent and personalized communication to parents.

➕ Steps to Create a Template

  1. Go to Marketing → Manage Templates

  2. Click on Create New Template

  3. Enter a Template Name (for internal reference)

  4. Set the Reply-to Email Address

  5. Add the Email Subject Line

  6. Enter your Email Content

🔄 Use Dynamic Fields (Personalization)

You can personalize emails using dynamic placeholders such as:

  • Parent’s name

  • Student’s name

These fields automatically pull data based on the enquiry details.

📎 Add Attachments

  • Attach files if needed (e.g., brochures, documents)

✅ Save the Template

  • Click Save once everything is set

  • Your template is now ready to use in automations

⚙️ Part 2: Setting Up Enquiry Automation

Automations help you trigger actions automatically based on specific events.

➕ Steps to Create Automation

  1. Go to Marketing → Automation

  2. Click on Create Automation

  3. Choose:

    • Start from a template, or

    • Create from scratch

  4. Click Create

🎯 Step 1: Set Trigger

Define when the automation should run.

Examples:

  • Status change (e.g., Interested)

  • Form submission

  • Tour booking

Step 2: Add Actions

You can automate multiple actions:

📧 Send Email

  • Choose layout:

    • Basic Layout → Select from saved templates

    • Designer Layout → Create email from scratch

  • Set:

    • Subject

    • Reply-to email

    • Email content

  • Add attachments if required

  • Choose timing:

    • Send immediately

    • Send after delay (e.g., 1 day)

📋 Create Task

  • Assign task to a staff member

  • Add task details (e.g., call parent, schedule tour)

  • Set due date

  • Choose when the task should be triggered

📄 Share Forms

  • Select a form (e.g., admission form)

  • Choose when to send it (immediately or later)

🔁 Step 3: Review & Publish

  • Review all configured actions

  • Click Publish to make the automation live

🔄 How It Works

Once automation is active:

  1. A parent submits an enquiry or meets the trigger condition

  2. The system automatically:

    • Sends the email

    • Shares forms

    • Creates tasks for staff

👀 What Happens Next

For Parents:

  • Receive email communication

  • Get form links (if shared)

For Staff:

  • Receive task notifications

  • Can view tasks under Tasks → All Tasks

📌 Summary

  • Create email templates for communication

  • Set up automations based on triggers

  • Automate emails, tasks, and form sharing

  • Improve response time and reduce manual work

💡 Best Practices

  • Use dynamic fields for personalization

  • Set clear triggers (e.g., Interested stage)

  • Assign tasks to ensure follow-ups

  • Test automation before publishing

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