🚀 Enrollment & Marketing Updates | Sept 2026

We’ve made it easier to follow up with families, track where enquiries come from, and stay on top of tours and enrolments.

⏰ Choose What Time Your Automations Run

You can now choose the time of day for delayed actions in the Automation Builder.

For example, instead of just choosing “1 day later,” you can now choose “1 day later at 9:00 AM.”

Go to Marketing → Automation Builder → After a delay to set the time.

Good to know: 
New delayed actions will default to 8:00 AM in your school’s timezone. 
Existing delayed actions without a set time will also run at 8:00 AM 
instead of midnight. Actions set to Immediately will continue to work 
as before.

🎯 See Where Your Website Enquiries Come From

Want to know which ad or campaign generated an enquiry? You can now track it directly in illumine.

There’s a new Script option under Forms → Embed for enquiry forms on your website.

When you use the Script embed, illumine can capture:

The website page where the family submitted the form
The campaign, keyword, and ad that brought them there through UTM tracking
The first campaign that originally brought the family to your website

You can see this information on the enquiry and as new columns in the Leads Report.

This makes it easier to understand which marketing campaigns are bringing you enquiries. You can also export the Leads Report and compare it with your ad spend to understand your cost per enquiry.

Already using an iframe to embed your form? Nothing changes—your existing iframe will continue to work as before.

📊 New Enrolment & Enquiry Reports

You now have two new ways to understand your admissions performance:

Enrolment Summary Report helps you quickly see and review your enrolment numbers.

Inquiry Trend Tracking helps you see how enquiries are changing over time, so you can identify busy periods and understand your enquiry trends.

📅 See the Next Tour Date from the Enquiries List

A new Next Tour Date column is now available in the Enquiries table.

You can quickly see when a family’s next tour is scheduled without opening each enquiry, making it easier to plan follow-ups and stay on top of upcoming tours.

These updates help your admissions team spend less time tracking information manually and more time connecting with prospective families. 🚀